Audience Awareness
The Budweiser commercial begins after the end of prohibition and continues through joyful times in the following decades. After prohibition, you see the excitement surrounding the end of the war with Japan in the 40's. Next, a scene showcasing the greaser style of the '60s followed by a crowd huddled around a tiny television to watch the moon landing, of course drinking Budweiser beer. We pan around a disco club in the '70s, up to a go-go dancer in a cage. Vignettes of the '80s and 90 come next - hip hop and street style, ecstatic fans cheering for Team USA in the 84' Olympics held in Los Angeles, a packed grunge show in a bar - before ending with a modern scenario as people dance in the street as a DJ plays on a rooftop above. Each scene clearly depicts the decade, with the distinct fashion and decor choices that go along with the style of the time. While people of many ages can enjoy this commercial, I think it specifically targets older generations like Baby Boom...